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Blotato vs Buffer: AI content studio or per-channel scheduler?

Short answer

Pick Blotato if you want AI to make the posts as well as send them: unlimited AI writing, AI images and video from monthly credits, and up to 20 accounts on one $29 plan. Pick Buffer if you mostly schedule posts you have already written, want a free plan to start on, or need approvals for a team. At 10 accounts, Blotato Starter costs $29 a month and Buffer Essentials $60 (10 × $6).

Prices checked on , monthly billing, USD. Pricing pages: Blotato, Buffer.

PostDelegate makes a social media scheduler, so we have a stake. We link every source so you can check. PostDelegate is built on the open-source Postiz project (AGPL-3.0). See /licenses.

At a glance

Blotato compared with Buffer
FeatureBlotatoBuffer
What it isAI content tool with cross-posting, a social media API and an MCP serversourceHosted schedulersource
HostingHosted (no self-host option on its pricing page)sourceHosted servicesource
Pricing modelFlat monthly plans by connected accounts, each with a monthly allowance of AI creditssourcePer channel per month; channels above 10 cost less eachsource
PlansStarter $29 (20 accounts, 1,250 AI credits), Creator $97 (40 accounts, 5,000 credits), Agency $499 (28,000 credits)sourceEssentials $6 and Team $12 per channel/month for channels 1 to 10; $4 each for channels 11 to 25 and $3 each for 26 to 50source
Free optionNo free plan; a 7-day trial insteadsourceFree plan: 3 channels, 10 scheduled posts per channel, 1 usersource
Trial7-day free trial; a card is required. The trial covers the web app but not the API or MCP server, and creating an API key ends the trial and starts the paid plansource14-day trial of Essentials and Teamsource
Networks9: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterestsource12 listed: Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substacksource
APISocial media API on every paid plan, not during the trial; official n8n and Make nodessourceAPI keys on every plan, with monthly request limits per channelsource
MCP for AI agentsHosted MCP server with 35 tools on every paid plan, not during the trialsource 1source 2MCP server on every plan, including Freesource
AI writingUnlimited AI writing; AI images and videos from monthly credits (1,250 on Starter); AI voiceovers and captionssourceAI Assistant included on every plansource
Teams and approvalsNot listedUnlimited team members and approval workflows on Team; Free and Essentials have 1 usersource

Cost at 3, 10 and 30 accounts

Buffer charges for each channel, so its price rises with every account you add. Blotato sells flat plans with an account limit, so Starter costs $29 whether you connect 3 accounts or 20. Buffer Essentials is cheaper up to 4 channels (4 × $6 = $24); from 5 channels (5 × $6 = $30) up to 40 accounts, Blotato costs less.

Monthly cost of Blotato and Buffer by number of connected accounts
AccountsBlotato, per monthBuffer, per month
3$29 (Starter, 20 accounts)source$0 / $18 (Free plan (10 scheduled posts per channel), or Essentials at 3 × $6)source
10$29 (Starter, 20 accounts)source$60 (Essentials, 10 × $6 (Team: $120))source
30$97 (Creator, 40 accounts)source$135 (Essentials: 10 × $6 + 15 × $4 + 5 × $3 (Team: $195))source

Monthly billing, before tax. Each figure is worked out from the plan prices on the linked pricing page.

Where PostDelegate fits

PostDelegate is a lighter alternative to both: a scheduler with flat plans from $19, team members from $29 and the API and MCP server on every plan, with AI on your own assistant or key. It cannot reach Facebook, Instagram, Threads, TikTok, LinkedIn, Pinterest or Reddit yet, because those are waiting on platform approval, and X is not available. Every plan starts with a 7-day trial and no card.

What it is
Hosted scheduler built on Postiz, run by Nasida Apps LLCsource
Price
7-day free trial, no card, then from $19/month. 3 accounts: $19 (Starter, 5 channels) · 10 accounts: $29 (Team, 10 channels) · 30 accounts: $39 (Pro, 30 channels). Pricing
Live today
18 networks: YouTube, Bluesky, Mastodon, Google Business Profile, Telegram, Discord, Slack, Tumblr, Lemmy, Nostr, Twitch, Kick, Dribbble, DEV.to, Medium, WordPress, Hashnode, Listmonk (email). Platform status
Waiting on approval
Facebook, Instagram, Threads, TikTok, LinkedIn, Pinterest, Reddit. These cannot be connected yet. X is not available.
API and MCP
MCP server on every plan, with sign-in (OAuth) or an API keysource
AI
Bring your own: AI runs on your own OpenAI key or the assistant you connect over MCP; PostDelegate never charges for AIsource
The PostDelegate calendar in month view: a sidebar of six connected channels on the left, and scheduled posts laid out across a week of November.
PostDelegate's calendar in month view: the connected channels down the side, and what is scheduled, day by day.

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FAQ

Is Blotato free?
No. Blotato has no free plan, only a 7-day trial that needs a card. Buffer has a free plan for 3 channels, with 10 scheduled posts per channel and one user.
Can I use the API or MCP server during the trial?
Not on Blotato: its trial covers the web app only, and creating an API key ends the trial and starts the paid plan. Buffer has API keys and an MCP server on every plan, Free included, with monthly API request limits per channel.
Which is cheaper for 30 accounts?
Blotato. Thirty accounts need its Creator plan, $97 a month for up to 40 accounts. Buffer Essentials costs $135 (10 × $6 + 15 × $4 + 5 × $3), and Team $195.
Which networks does each support?
Blotato lists 9: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest. Buffer lists 12, the same nine plus Google Business Profile, Mastodon and Substack.

Related

Blotato and Buffer are trademarks of their owners. PostDelegate is not affiliated with or endorsed by either. Last updated .

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