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Metricool vs Postiz: analytics suite or open-source scheduler?

Short answer

Pick Metricool if analytics, reports, an inbox and ads data come first, or you want a free plan; it charges per brand. Pick Postiz if you want a scheduler with the API, CLI, webhooks and MCP on every plan, 30 listed networks and the option to self-host its AGPL-3.0 code. At 30 channels, Postiz Pro costs $49 a month; Metricool ranges from $25 to $210 depending on how those accounts split into brands.

Prices checked on , monthly billing, USD. Pricing pages: Metricool, Postiz.

PostDelegate makes a social media scheduler, so we have a stake. We link every source so you can check. PostDelegate is built on the open-source Postiz project (AGPL-3.0). See /licenses.

At a glance

Metricool compared with Postiz
FeatureMetricoolPostiz
What it isAnalytics-led social media suite with planning, inbox, reports and adssourceScheduler: hosted cloud or self-hosted open sourcesource
HostingHosted (no self-host option on its pricing page)sourcePostiz Cloud, or self-host it on your own serversource
Pricing modelPer brand: plans cover up to 5, 10, 15, 25 or 50 brands, and each brand holds one profile per network. X is a paid add-on per accountsource 1source 2source 3Flat monthly plans, tiered by number of channelssource
PlansStarter $25 (5 brands) or $45 (10); Advanced $67 (15), $107 (25) or $210 (50); Custom by quote. Monthly billing, before VATsourceStandard $29 (5 channels), Team $39 (10), Pro $49 (30), Ultimate $99 (100)source
Free optionFree plan: 1 brand, 20 posts a month, 30 days of analytics; no LinkedIn or XsourceNo free cloud plan; the self-hosted code is free to runsource
TrialNot listed7-day trial; a payment method is required to start itsource
NetworksFacebook, Instagram, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn (paid plans) and Google Business Profile, plus a website or blog and Facebook, Google and TikTok Adssource30 listed, including Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Reddit, Bluesky and Mastodonsource
APIMetricool API on Advanced and Custom onlysourcePublic API, CLI and webhooks on every plansource
MCP for AI agentsMetricool MCP on every plan, including Free (limits may apply)source 1source 2Hosted MCP server on every plansource
AI writingAI assistant with credits per brand each month: 5 on Free, 20 on Starter, 35 on AdvancedsourceAI copilot on every plan, with monthly AI image, video and clipping allowances by plansource
Teams and approvalsTeam and client management, roles and a post approval system on AdvancedsourceUnlimited team members on Team, Pro and Ultimate; none on Standardsource
LicenseNot listedAGPL-3.0 (open source)source

Cost at 3, 10 and 30 accounts

Postiz sells channel bundles: $29 for 5, $39 for 10, $49 for 30 and $99 for 100. Metricool charges per brand, each holding one profile per network, plus $10 a month for each X account. Its figures below are ranges because the same accounts can make up very different numbers of brands.

Monthly cost of Metricool and Postiz by number of connected accounts
AccountsMetricool, per monthPostiz, per month
3$0 / $25 (Free if it is one brand without LinkedIn or X and 20 posts a month is enough; otherwise Starter)source$29 (Standard, 5 channels)source
10$25 to $45 (Starter: $25 for up to 5 brands, $45 for up to 10, depending on how the 10 accounts split into brands)source$39 (Team, 10 channels)source
30$25 to $210 (Depends on how the accounts split into brands (one profile per network per brand): 5 brands on Starter at $25, up to 30 single-network brands on the 50-brand Advanced tier at $210. X adds $10 per account)source 1source 2$49 (Pro, 30 channels)source

Monthly billing, before tax. Each figure is worked out from the plan prices on the linked pricing page.

Where PostDelegate fits

PostDelegate is a lighter alternative to both: a scheduler with flat plans from $19, team members from $29 and the API and MCP server on every plan, with AI on your own assistant or key. It cannot reach Facebook, Instagram, Threads, TikTok, LinkedIn, Pinterest or Reddit yet, because those are waiting on platform approval, and X is not available. Every plan starts with a 7-day trial and no card.

What it is
Hosted scheduler built on Postiz, run by Nasida Apps LLCsource
Price
7-day free trial, no card, then from $19/month. 3 accounts: $19 (Starter, 5 channels) · 10 accounts: $29 (Team, 10 channels) · 30 accounts: $39 (Pro, 30 channels). Pricing
Live today
18 networks: YouTube, Bluesky, Mastodon, Google Business Profile, Telegram, Discord, Slack, Tumblr, Lemmy, Nostr, Twitch, Kick, Dribbble, DEV.to, Medium, WordPress, Hashnode, Listmonk (email). Platform status
Waiting on approval
Facebook, Instagram, Threads, TikTok, LinkedIn, Pinterest, Reddit. These cannot be connected yet. X is not available.
API and MCP
MCP server on every plan, with sign-in (OAuth) or an API keysource
AI
Bring your own: AI runs on your own OpenAI key or the assistant you connect over MCP; PostDelegate never charges for AIsource
The PostDelegate calendar in month view: a sidebar of six connected channels on the left, and scheduled posts laid out across a week of November.
PostDelegate's calendar in month view: the connected channels down the side, and what is scheduled, day by day.

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FAQ

Is Metricool or Postiz free?
Metricool has a free hosted plan: 1 brand, 20 posts a month and 30 days of analytics, without LinkedIn or X. Postiz has no free cloud plan, but its self-hosted code is free to run.
Can I self-host either one?
Postiz, yes: it runs with Docker Compose alongside PostgreSQL, Redis and Temporal, and self-hosters get each network’s developer app approved themselves. No self-host option appears on Metricool’s pricing page.
Which one has an API?
Postiz includes a public API, CLI and webhooks on every plan. Metricool’s API is on Advanced and Custom only. Both have an MCP server on every plan; Metricool’s includes Free, with limits that may apply.
Which suits a team?
Postiz includes unlimited team members on Team ($39), Pro and Ultimate, but none on Standard. Metricool keeps team and client management, roles and post approvals on Advanced, from $67 a month.

Related

Metricool and Postiz are trademarks of their owners. PostDelegate is not affiliated with or endorsed by either. Last updated .

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