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Metricool vs Post Bridge: analytics per brand or simple cross-posting?

Short answer

Pick Metricool if you report on results: it is analytics-led, with an inbox, ads data and a free plan, and charges per brand. Pick Post Bridge if you are one person cross-posting to many accounts and want the API and MCP on its $39 plan for 15 accounts. One brand on five networks, none of them X or LinkedIn, fits Metricool Free (20 posts a month) or Starter at $25, against $39 on Post Bridge Marketer.

Prices checked on , monthly billing, USD. Pricing pages: Metricool, Post Bridge.

PostDelegate makes a social media scheduler, so we have a stake. We link every source so you can check. PostDelegate is built on the open-source Postiz project (AGPL-3.0). See /licenses.

At a glance

Metricool compared with Post Bridge
FeatureMetricoolPost Bridge
What it isAnalytics-led social media suite with planning, inbox, reports and adssourceHosted cross-posting scheduler for one personsource
HostingHosted (no self-host option on its pricing page)sourceHosted (no self-host option on its pricing page)source
Pricing modelPer brand: plans cover up to 5, 10, 15, 25 or 50 brands, and each brand holds one profile per network. X is a paid add-on per accountsource 1source 2source 3Flat plan by connected accounts; $1 per account above 99 on Operatorsource
PlansStarter $25 (5 brands) or $45 (10); Advanced $67 (15), $107 (25) or $210 (50); Custom by quote. Monthly billing, before VATsourceMarketer $39 (15 accounts), Operator $99 (99 accounts, then $1 each)source
Free optionFree plan: 1 brand, 20 posts a month, 30 days of analytics; no LinkedIn or XsourceFree users can make 5 postssource
TrialNot listed7-day free trial, $0 due todaysource
NetworksFacebook, Instagram, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn (paid plans) and Google Business Profile, plus a website or blog and Facebook, Google and TikTok Adssource10: X, Instagram, LinkedIn, Facebook, TikTok, YouTube, Bluesky, Threads, Pinterest and Google Businesssource
APIMetricool API on Advanced and Custom onlysourceAPI included on Marketersource
MCP for AI agentsMetricool MCP on every plan, including Free (limits may apply)source 1source 2MCP agent connection included on Marketersource
AI writingAI assistant with credits per brand each month: 5 on Free, 20 on Starter, 35 on AdvancedsourceNot listed
Teams and approvalsTeam and client management, roles and a post approval system on AdvancedsourceTeam members on Operator onlysource

Cost at 3, 10 and 30 accounts

Post Bridge counts connected accounts: $39 for up to 15 and $99 for up to 99. Metricool counts brands, each holding one profile per network, and adds $10 a month for each X account, so its figures below are ranges that depend on how your accounts split into brands.

Monthly cost of Metricool and Post Bridge by number of connected accounts
AccountsMetricool, per monthPost Bridge, per month
3$0 / $25 (Free if it is one brand without LinkedIn or X and 20 posts a month is enough; otherwise Starter)source$39 (Marketer, 15 accounts)source
10$25 to $45 (Starter: $25 for up to 5 brands, $45 for up to 10, depending on how the 10 accounts split into brands)source$39 (Marketer, 15 accounts)source
30$25 to $210 (Depends on how the accounts split into brands (one profile per network per brand): 5 brands on Starter at $25, up to 30 single-network brands on the 50-brand Advanced tier at $210. X adds $10 per account)source 1source 2$99 (Operator, 99 accounts)source

Monthly billing, before tax. Each figure is worked out from the plan prices on the linked pricing page.

Where PostDelegate fits

PostDelegate is a lighter alternative to both: a scheduler with flat plans from $19, team members from $29 and the API and MCP server on every plan, with AI on your own assistant or key. It cannot reach Facebook, Instagram, Threads, TikTok, LinkedIn, Pinterest or Reddit yet, because those are waiting on platform approval, and X is not available. Every plan starts with a 7-day trial and no card.

What it is
Hosted scheduler built on Postiz, run by Nasida Apps LLCsource
Price
7-day free trial, no card, then from $19/month. 3 accounts: $19 (Starter, 5 channels) · 10 accounts: $29 (Team, 10 channels) · 30 accounts: $39 (Pro, 30 channels). Pricing
Live today
18 networks: YouTube, Bluesky, Mastodon, Google Business Profile, Telegram, Discord, Slack, Tumblr, Lemmy, Nostr, Twitch, Kick, Dribbble, DEV.to, Medium, WordPress, Hashnode, Listmonk (email). Platform status
Waiting on approval
Facebook, Instagram, Threads, TikTok, LinkedIn, Pinterest, Reddit. These cannot be connected yet. X is not available.
API and MCP
MCP server on every plan, with sign-in (OAuth) or an API keysource
AI
Bring your own: AI runs on your own OpenAI key or the assistant you connect over MCP; PostDelegate never charges for AIsource
The PostDelegate calendar in month view: a sidebar of six connected channels on the left, and scheduled posts laid out across a week of November.
PostDelegate's calendar in month view: the connected channels down the side, and what is scheduled, day by day.

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FAQ

Is Metricool or Post Bridge free?
Metricool has a free plan for one brand, with 20 posts a month and 30 days of analytics, but no LinkedIn or X. Post Bridge lets free users make 5 posts, and has a 7-day trial with $0 due today.
Which one has an API?
Post Bridge includes its API and an MCP agent connection on Marketer, its entry plan. Metricool puts its MCP on every plan, Free included, but its API only on Advanced and Custom, from $67 a month.
Does Metricool charge extra for X?
Yes. X is a paid add-on at $10 a month per account, and it is not on the free plan.
Can a team use it?
Post Bridge has team members on Operator only, at $99 a month. Metricool has team and client management, roles and post approvals on Advanced, from $67 a month for 15 brands.

Related

Metricool and Post Bridge are trademarks of their owners. PostDelegate is not affiliated with or endorsed by either. Last updated .

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